Bike Lab Identity
Branding Bike Lab was a collaborative senior capstone project by Kurt McGhee and James McDonough. It is a student run organization at SUNY Fredonia with the goal to reach students who already had a bike and could use a tune up, or didn’t have a bike and would want to rent one. With this in mind we created an identity system, promotional ad posters and an ad banner, which could be attached to any bike for use around campus. When the project was completed, it was presented in our senior gallery exhibition as a double-sided poster hung from a stripped bicycle frame. The screw post process book was included.